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Marketing

July - August 2019
Magazine

Every issue of Marketing looks at the story behind brands and the people that devote their blood, sweat and tears to them. From one-on-one interviews with Australia's top marketing executives, to valuable case studies and strategy-level opinion, every page is authoritative and insightful.

Marketing

Contributors

Editor's

the Following leader • Mentoring offers far more than just bespoke professional development. But what role does it play in protecting us from short circuiting on our own invented reality loop and what impact does it have on our ability to grow? Tracey Porter finds out.

Finding your great mentor • Richard Branson had Sir Freddie Laker, Jeff Bezos had David Shaw and Tim Cook had Steve Jobs. It is often noted that a truly great mentor is “hard to find, difficult to part with and impossible to forget.” The value a mentor can bring is clear, but what’s not so crystal is recognising who makes a good one. Fortunately, most great mentors share a number of characteristics that can help sort the decidedly good from the decidedly average.

Brain trust • What are some of the best and worst pieces of career advice you’ve ever received?

MAKING CENTS? • Australian marketers can expect competition-driven salary increases over the next year. Hays’ annual Salary Guide shines a spotlight on the skills that are garnering the most demand and gaps in how employees and employers are view the market.

Education or educrastination? • A generation ago, it was enough to get a university degree and find lifelong work in your industry. Today, the need to upskill is ever present and the appetite for online courses voracious. But is e-learning more ‘educrastination’ than education? How can we find programs that actually benefit our lives, not just the bank accounts of those who create them? Fiona Killackey investigates.

Who’s doing it well?

The truth about OK leadership • OK leadership is a far more widespread problem than bad leadership. How can you be sure you’re not adding drag at your organisation? James L McQuivey has a few thoughts.

Inside out: brand evangelism and the power of story • Has the brand gun been pointed in the wrong direction? We spoke to Australia’s top human-centric leaders to learn how brand exists on the inside.

No bad teams, just bad leaders • We’ve lost sight of what it means to be a real leader, writes Martin Moore. Here are five solid steps to getting the most out of your team and making sure your team gets the most out of you.

PATHWAYS ANDPASSIONS • After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general manager, Terri Martin made the bold decision to completely change industries to work in the not-for-profit sector. It was the best decision she ever made. She is now general manager of Dymocks Children’s Charities, an organisation that provides underprivileged children with brand-new books to improve their literacy outcomes. Its purpose is to change kids’ lives, one book at a time. But Terri isn’t only a business leader focused on commercial success, she knows how important it is to work with passion, to be true to your own needs and work with full transparency.

Top five tips for getting more personal fulfilment from your career

Top five books for kids

2019 SPEAKERS INCLUDE

When consumer advocacy meets recruitment • The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results. Desh Wheeler shares his experience.

SOCIAL MEDIA: WHAT WE NURTURE • It’s no secret that social media can play a detrimental role in mental health. Does marketing exacerbate the problem?

ON COURSE • Which skills can...


Expand title description text
Frequency: One time Pages: 88 Publisher: Niche Media Pty Ltd Edition: July - August 2019

OverDrive Magazine

  • Release date: July 11, 2019

Formats

OverDrive Magazine

Languages

English

Every issue of Marketing looks at the story behind brands and the people that devote their blood, sweat and tears to them. From one-on-one interviews with Australia's top marketing executives, to valuable case studies and strategy-level opinion, every page is authoritative and insightful.

Marketing

Contributors

Editor's

the Following leader • Mentoring offers far more than just bespoke professional development. But what role does it play in protecting us from short circuiting on our own invented reality loop and what impact does it have on our ability to grow? Tracey Porter finds out.

Finding your great mentor • Richard Branson had Sir Freddie Laker, Jeff Bezos had David Shaw and Tim Cook had Steve Jobs. It is often noted that a truly great mentor is “hard to find, difficult to part with and impossible to forget.” The value a mentor can bring is clear, but what’s not so crystal is recognising who makes a good one. Fortunately, most great mentors share a number of characteristics that can help sort the decidedly good from the decidedly average.

Brain trust • What are some of the best and worst pieces of career advice you’ve ever received?

MAKING CENTS? • Australian marketers can expect competition-driven salary increases over the next year. Hays’ annual Salary Guide shines a spotlight on the skills that are garnering the most demand and gaps in how employees and employers are view the market.

Education or educrastination? • A generation ago, it was enough to get a university degree and find lifelong work in your industry. Today, the need to upskill is ever present and the appetite for online courses voracious. But is e-learning more ‘educrastination’ than education? How can we find programs that actually benefit our lives, not just the bank accounts of those who create them? Fiona Killackey investigates.

Who’s doing it well?

The truth about OK leadership • OK leadership is a far more widespread problem than bad leadership. How can you be sure you’re not adding drag at your organisation? James L McQuivey has a few thoughts.

Inside out: brand evangelism and the power of story • Has the brand gun been pointed in the wrong direction? We spoke to Australia’s top human-centric leaders to learn how brand exists on the inside.

No bad teams, just bad leaders • We’ve lost sight of what it means to be a real leader, writes Martin Moore. Here are five solid steps to getting the most out of your team and making sure your team gets the most out of you.

PATHWAYS ANDPASSIONS • After a career spent at the top of the communications and media chain working in roles such as senior account manager, client service director and general manager, Terri Martin made the bold decision to completely change industries to work in the not-for-profit sector. It was the best decision she ever made. She is now general manager of Dymocks Children’s Charities, an organisation that provides underprivileged children with brand-new books to improve their literacy outcomes. Its purpose is to change kids’ lives, one book at a time. But Terri isn’t only a business leader focused on commercial success, she knows how important it is to work with passion, to be true to your own needs and work with full transparency.

Top five tips for getting more personal fulfilment from your career

Top five books for kids

2019 SPEAKERS INCLUDE

When consumer advocacy meets recruitment • The Royal Melbourne Hospital Allied Health department’s decision to include former patients in its recruitment process has delivered impressive results. Desh Wheeler shares his experience.

SOCIAL MEDIA: WHAT WE NURTURE • It’s no secret that social media can play a detrimental role in mental health. Does marketing exacerbate the problem?

ON COURSE • Which skills can...


Expand title description text