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Little GOLD MEN

Zinging In the New Year

THE 2025 LIMITED-EDITION FRAGRANCE BOX: $263 VALUE

Three Major Style Swings to Take This Spring • Welcome to GQ’s reimagined Drops section, where in each issue we’ll pinpoint the hot-out-the-oven menswear trends that are actually deserving of your attention—and maybe even a spot in your wardrobe.

Torpedo Sneakers

All Plaid Everything

An Underground Icon Comes Out of the Vault • Vacheron’s ’70s legend, the 222, is back—this time in 2025-approved stainless steel.

The Candy-Colored Shelves Infiltrating the Neutral Millennial Home • How the once-staid office furniture specialist USM turned shelves themselves into a work of art.

SPRING 2025

NOVAK DJOKOVIC BEAT TENNIS HE STILL HAS UNFINISHED BUSINESS. • AFTER WINNING OLYlMPIC GOLD LAST SUMMER, THE 24-TIME GRAND SLAM CHAMPION TOOK CARE OF THE LAST TllfNG HE HAD LEFT TO ACCOMPLISH IN THE SPORT. WHERE HE PLANS TO TURN HIS RELENTLESS ENERGY NEXT—WELLNESS, POLITICS, HISJORY, HUMANKIND—MAY SURPRISE YOU.

HOW JACQUEMUS BECAME THE CHARACTER OF french fashion • Thanks to viral designs, destination runway shows, and a cozy relationship with fame, 35-year-old fashion-school dropout Simon Porte Jacquemus has grown his Mediterranean-inspired indie label into the buzziest brand in French fashion. Now, historic maisons and big tech are circling.

RIDLEY SCOTT IS NOT LOOKING BACK • NOBODY IS MAKING BIG MOVIES WITH THE SPEED—OR THE CONFIDENCE—OF THE GLADIATOR AND ALIEN MASTERMIND, HE DOESN’T CARE NOW 87. WHO NOTICES.

everybody Pays The FANUM TAX • He got big by streaming videos of his gaming exploits. He got huge (like, millions-of-fans huge) streaming videos of his offline life. Now, one of Gen Z’s wildest stories explains his revolutionize the rest of the media landscape.

GENERATION ZYN • Why did Swedish nicotine pouches become the go-to fix for blasting through long workdays and longer noghts out?

THE OFF-THE-GRID ADVENTURES OF WALTON GOGGINS • Thirty years into his career, America’s favorite character actor has taken a hard turn into leading-man territory—first on the Amazon megahit Fallout, and now in the wildly anticipated third season of The White Lotus. At home in the Hudson Valley, he explains how his latest role took him to the edge.

FINAL SHOT